Each lead is scored against your ICP, so only strong and moderate fits enter the sequence.
OUTBOUND
LINKEDIN OUTREACH
Move carefully.
Still move every day.
OXO runs a controlled LinkedIn sequence around lead context and safe limits. The account stays protected. The message stays human.
Profile viewedConnection sentAccepted
THE CONNECTION RUNWAY
Every action has
a pace and a purpose.
A profile view, then a connection request, timed and paced within safe limits.
A direct message sends only after the connection is accepted, never before.
Follow-ups continue automatically, until a reply comes in, then everything stops immediately.
ONE LEAD / ONE SEQUENCE
Connection accepted.
The next touch changes.
View profile
Connection request sent
CONTROL SURFACE
Automation with
visible brakes.
LinkedIn needs its own operating boundaries. Limits, message context and approval should be inspectable before the sequence moves.
- 01 Sending limits enforced, not just suggested.
Daily connection, message, and profile view limits are capped automatically, so an account can’t be pushed past what’s safe.
ENFORCED - 02 Warms up before it runs at full volume.
New accounts ramp gradually over weeks instead of sending at full volume from day one.
WATCHED - 03 Replies land in the same inbox as email.
Every LinkedIn conversation is visible next to everything else happening with that lead.
REVIEWABLE
WHAT MANUAL SCALE GETS WRONG
Faster is not
the same as safer.
One day of over-sending can flag an account that took months to build.
LinkedIn conversations sit in a separate inbox, cut off from everything happening on email.
One request, one message, one lead at a time, with no shared context from the rest of the outreach motion.
LINKEDIN, INSIDE THE MOTION
One channel.
Not another island.
- No accounts lost to over-sending, limits are enforced automatically, not left to a rep’s judgment.
- One more channel, without one more inbox to check separately.
- Faster account ramp, warmup runs on its own schedule in the background.
- Fewer wasted connection requests, weak-fit leads are excluded before a request is ever sent.
- Consistent execution, every sequence follows the same safe pattern, no matter who’s running the campaign.
INSIDE OXO LINKEDIN OUTREACH
Put LinkedIn inside the sequence. Keep the limits visible.
OXO LinkedIn Outreach places connection requests and follow-up beside email and calls. Account context, timing and review stay visible instead of disappearing inside a separate automation.
01
THE CONNECTED SEQUENCE
Place LinkedIn beside email and calls.
Put LinkedIn steps beside the other channels so timing, ownership and message context stay readable across the entire outreach motion.
- Place LinkedIn at the right point in the sequence
- Avoid duplicate touches across channels
- Keep wait periods and ownership explicit
One sequence · three channelsSafe pace on — steps hold when a daily limit is close.
EmailDay 1
Wait 2 days
Wait 3 days
CallDay 6
02
THE ACCOUNT CONTEXT
Use the company record before the LinkedIn touch.
Company facts, keywords, funding and contact routes stay available before OXO prepares the next LinkedIn action.
- Use account fit to decide whether to connect
- Bring company evidence into the message brief
- Preserve the reason behind the touch
M
Meridian CloudSydney, AU
Series B860 peopleAU launch
Connection note
Congrats on the AU launch — noticed the finance hiring.
03
THE SHARED RECORD
Keep LinkedIn activity on the same person record.
Campaign membership, verified contact routes and public-profile context remain attached to the same person as the sequence moves.
- See which campaign already owns the lead
- Keep LinkedIn and direct contact routes together
- Hand the full history to the next channel
AD
Ana DuarteCFO · Meridian Cloud
- Email sent
- Positive reply
LINKEDIN / QUESTIONS
On account safety
Daily connection, message, and profile view limits are enforced automatically and capped at a safe maximum, regardless of what’s requested, so volume can’t be pushed past what LinkedIn considers safe.
No. New accounts ramp up gradually over several weeks, starting well below full volume until the account has enough history to support more.
On targeting and sequencing
Leads are scored against your ICP, persona fit, relevance, and profile quality, and weak-fit leads are excluded automatically before a sequence begins.
Any direct message or follow-up depending on that connection is skipped, nothing sends into a connection that was never made.
On replies
In the same shared inbox used for email, classified automatically as positive, neutral, or negative.
Yes, immediately, any remaining steps are cancelled the moment a reply comes in.