OUTBOUND
BUYING SIGNALS
Fit tells you who.
Change tells you when.
OXO keeps the evidence, account and active motion together, so a commercial change can reorder the work instead of becoming another alert.
THE QUEUE CHANGES
Evidence should move
the order of work.
A signal matters only when it changes a decision. OXO resolves the account, explains the reason and routes the next move.
New revenue leader + active Australia expansion
Open account brief →Hiring velocity up; no active engagement
Keep observingStrong fit; no current change
Fit preservedEVIDENCE LEDGER
No mystery score.
Keep the reason.
- What changedThe source event and time
- Why it mattersThe account and buyer context
- What it changedPriority, channel or sequence
- Where judgment startsApprove, ignore or hand off
THE SIGNAL POLICY
Not every change
deserves a touch.
Define how evidence changes the queue before the alert arrives. OXO can promote, watch or ignore a signal while keeping the reason visible for review.
Move the account into the active queue with the source reason attached.
Preserve the event and wait for stronger evidence or engagement.
Keep low-value noise from becoming another task for the team.
INSIDE OXO BUYING SIGNALS
A buying signal should change who moves next.
OXO Buying Signals keeps the observed change beside the company and contact record. The team can review why an account moved up before using that reason in outreach.
THE ACCOUNT BASELINE
Read the signal against the company record.
Industry, size, keywords, funding and contact context create the baseline needed to decide whether a new event is commercially relevant.
- Confirm the account still fits
- Read the event beside company context
- Keep the source record available for review
Finance team headcount up 6.
THE PRIORITY SET
Reorder the market when the evidence changes.
Company and people records remain sortable and filterable as timing evidence changes which accounts deserve attention first.
- Reorder work without rebuilding a list
- Keep fit fields beside timing
- Move selected accounts into the right campaign
- 01Northstar RoboticsNew VP Revenue + AU expansionmoved up
- 02Vela SystemsHiring velocity up, no engagement
- 03Orbit LabsStrong fit, no current change
THE NEXT MOVE
Carry the reason into the next message.
The selected contact retains company and campaign context so the signal can shape the message instead of disappearing after prioritisation.
- Attach the commercial reason to the person
- Check existing campaign membership
- Let the next channel inherit the evidence
Congrats on the new revenue leadership — saw the Australia launch too.
FIT + TIMING