OUTBOUND CAMPAIGN MANAGEMENT

One campaign.
Every channel.

Build the audience, sequence the touches, approve the important messages and run email, calls and LinkedIn from one campaign.

CAMPAIGN / AU_FINANCE_Q3 IN PROGRESS
NOW OPERATINGSTEP 01

Audience

368 matched

Maya Chenmoving now
Alex Morganin sequence
Sam Riverain sequence
One audienceOne timelineOne operating record

THE HIDDEN WORK

Campaigns became
coordination work.

The list lives here.

The messages live there.

The calls happen somewhere else.

The report arrives after the problem.

THE CAMPAIGN CONTROL ROOM

See what is moving.
And what is waiting.

Every state has a reason. Draft work, generation, approvals, scheduled touches and live execution stay visible in one place.

01Draft

The audience and sequence are still being shaped.

02Generating

Messages and channel work are being prepared.

03Pending approval

Only the work needing judgment is held.

04Scheduled

The campaign is ready for its chosen start.

05In progress

Every lead is moving through the same operating record.

06Completed

Replies, calls and outcomes remain attached for review.

BUILD THE MOTION

Set the sequence.
Then set the boundary.

OXO moves the campaign until a decision needs judgment. Your team controls where that line sits.

  1. 01Choose the market

    Start with the companies and people this campaign should reach. Exclusions stay attached.

  2. 02Build the sequence

    Arrange email, calls and LinkedIn touches with the wait periods and playbooks between them.

  3. 03Set the boundary

    Choose what OXO can prepare automatically and what a person must approve before it moves.

  4. 04Launch and adjust

    See what is active, waiting or blocked. Pause, revise and resume without rebuilding the campaign.

AUTONOMY WITH APPROVAL

Most work should move.
Important work should wait.

Approve the exceptions, the sensitive messages or every first touch. OXO keeps the rest of the campaign ready.

PREPARED04 NEED JUDGMENTREADY TO RUN

ONE OPERATING RECORD

Run the campaign.
Not the stack.

See the audience, sequence, approvals and channel work moving together.

CAMPAIGNS / QUESTIONS · UPDATED 26 JUL 2026

Building and running campaigns

It is the system used to define an audience, arrange outreach steps, control approvals, launch work across channels and track what happens. OXO keeps those activities in one campaign record.

The depicted workflow includes email, calls and LinkedIn. Channel availability and configuration can vary by account.

Yes. The campaign workflow shown here supports approval controls so teams can decide where OXO moves automatically and where human review is required.

Campaigns can be paused and adjusted. The exact effect on scheduled work depends on the change and its current state.

No. The page depicts email, calls and LinkedIn as steps inside one campaign, so audience, sequence and status stay connected.

The campaign workspace shows lead progress, approvals, errors, channel status and scheduled work so the team can see what is moving and what needs attention.